Business owners constantly face tough choices and have to make various business decisions to settle different issues and boost business development. These decisions can be related to management, finance, staff, strategy, workflow, service, etc. Some of these decisions can be a daily routine, while others are extremely important and can significantly affect your business running and take you to another level.
Oleh Sadykow, co-Founder at DeviQA – leading mobile automation testing company, has prepared a list of the best business decisions that includes everything you need to know about starting an online business:
1) Be mobile and user friendly
A customer-oriented approach guarantees success for any business. Nowadays, people mostly prefer to use their smartphones to solve various everyday problems. That is why the best way to meet their expectations is to invest in a business mobile application or make your existing website maximally mobile friendly.
Besides, to keep your customers and leads engaged, you should provide user-friendliness. In these terms, you should care about user experience, user interface, layout, easiness of navigation, content relevance and value, high performance, etc. Making a decision about being mobile and user friendly, you get an opportunity not only to attract customers but also to keep them engaged.
2) Apply to outsource services
There comes a time for almost every company, when the need for additional staff or new skills becomes inevitable. And one of the most important decisions a business owner must face in this situation is whether to hire an in-house team or outsource.
Many aspects must be taken into account: expenses, long-term benefits, company culture and opportunities, level of sensitivity, type, and importance of needed services.
Still, we hold an opinion that to outperform the competitors and improve the quality of offered products and services, any company should outsource everything that can be done much better by others, doesn’t come naturally to this company, or that doesn’t bring pleasure. This decision can help you get the best results and focus on other crucial tasks that you have to and love to do.
These days it is impossible to run a successful online business without using social media. Social media improves your visibility and increases trust in your brand. The research has found that almost one-third of all referral traffic comes from social media.
Organic word-of-mouth marketing on social media can really boost your online business growth. Create accounts at least on Facebook, Twitter, and Instagram, become a part of this community, regularly add posts, and share meaningful and valuable content in which your customers are interested. Incentify social media to pay attention to your product conducting different campaigns that encourage sharing.
4) Build relationships with complementary businesses
If you are one of those who constantly wonder how to make a good business, consider the effectiveness of relationships with complementary businesses. The building of mutually beneficial relationships with other businesses can bring excellent results.
One of which is getting your company visible for consumers who may not have any idea about its existence. That is why you should make some effort and reach out to other companies that are in your industry but not interested in exactly the same consumers.
Besides, in such a way you can improve your reputation showing which companies cooperate with you. They don’t need to be well-known large corporations, as even small and middle enterprises can add some trustworthiness to your online business. Enlist your partner companies on your homepage to demonstrate your reputation to your website visitors.
5) Utilize SEO
The effectiveness of SEO is spinning up. High rankings on the search result pages are essential for an online business, as it is one of the main sources of traffic. By implementing SEO strategies, you can improve your brand visibility, traffic, and ranking, which will lead to revenue growth, which is so important for every business. Investment in SEO is a good idea that will justify itself.
6) Monitor the quality of your website/application and check users’ feedback
To keep regular users engaged and attract new customers you should always keep under control your website/app performance. Make sure that that all users’ suggestions and complaints are taken into account, post-release bugs are promptly fixed, and the website/app is thoroughly tested by the QA team before every release.
Above mentioned tips for starting an online business reflect the main tendencies of online business in general. Still, there are plenty of other opportunities to improve your online business, depending on your niche. Study and analyze the mainstream of your industry to be ready for making good business decisions.